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Agassi Sports Entertainment operates as a dynamic enterprise, focusing on sports-related entertainment, content development, and media offerings. Its primary objective is to unite diverse sports communities and enthusiasts under a single, cohesive brand identity.
Agassi Sports Entertainment and USTA Coaching, Inc. Announce Multi-Year Collaboration to Modernize Tennis Instruction Through ASE's Digital Coaching Platform
Agassi Sports Entertainment signed a multi-year commercial agreement with the USTA and USTA Coaching to integrate the USTA's coaching methodology into ASE's upcoming AI-powered platform.
The collaboration grants complimentary platform access to USTA Coaching's 'Pro' and 'Pro Plus' members and offers discounted pricing for USTA members, potentially driving early adoption.
As part of the deal, ASE advisor Darren Cahill will headline the USTA Coaching 'Coaches Open' conference in New York City in late August.