American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.
American Rebel Light Beer & World Champion Matt Hagan Charge into The 2026 NHRA Brainerd Nationals this weekend on FS1 & FS2
American Rebel is executing a major brand activation at the NHRA Brainerd Nationals, featuring four-time world champion Matt Hagan driving the American Rebel Light Beer Dodge//SRT Hellcat for national TV exposure on FS1 and FS2.
The company is expanding its Minnesota market presence in coordination with distributor C&L, stocking product at retail locations and throughout the Brainerd International Raceway venue.
CEO Andy Ross will perform on the mainstage to engage fans, as the company leverages the event to boost consumer recognition and drive demand for its light lager.