ATIF Holdings Ltd. specializes in offering financial consulting services. The firm also provides dedicated business advisory, including strategic counsel for mergers and acquisitions, assistance with regulatory compliance after a company goes public, and operational management support, alongside other related solutions. This company commenced operations on January 5, 2015, and its main office is situated in Irvine, California.
From UAE Gold Hub to Nasdaq: Metra and GoldCoin Labs Open New Chapter in Digital Gold Finance
ATIF Holdings (Nasdaq: AUC) closed its approximately US$20 million all-share acquisition of GoldCoin Labs on September 9, 2026, following unanimous board approval and an independent fairness opinion, and marked the milestone with a Nasdaq MarketSite bell-ringing alongside Metra Group.
Through GoldCoin Labs, ATIF is developing Metra Gold (GOLDM), a token intended to represent one gram of LBMA Good Delivery fine gold backed 1:1 by physical gold, with contemplated issuance, redemption, third-party custody and reserve-verification infrastructure.
Management frames the deal as diversification into tokenized real-world assets and UAE-centered gold supply-chain finance, though the token business remains pre-launch, subject to regulatory and adoption risk, and the all-share structure dilutes existing AUC holders.