BARK, Inc., a dog-centric company, provides products, services, and content for dogs. The company operates in two segments, Direct to Consumer and Commerce. It provides subscription products, including monthly themed boxes of toys and treats to a dog’s home, as well as kibble, treats, chews, toothpastes, sprinkles, broths, bites, hip and joint support products, skin and coat support products, beds, leashes, apparel, and other accessories and products under the BarkBox, Super Chewer, and BARK Bright names. The company also offers air travel experience to dogs under the BARK Air name. The company sells its products through a network of retail partners, as well as directly to consumers. BARK, Inc. was founded in 2011 and is headquartered in New York, New York.
BARK x Crocs Collection Expands Beyond Pet Crocs Shoes, Starting With a Dog Bed You Can Personalize with Jibbitz™ Charm-Inspired Plushes
BARK announced a major expansion of its Crocs partnership, moving beyond Pet Crocs shoes into dog beds, collars, leashes, and Crocs-themed toys.
The prior Pet Crocs line sold out repeatedly, and the new collection includes the customizable Crocs Snore Mode dog bed with Jibbitz charm-inspired plush slots, available via BarkBox, Super Chewer, and bark.co, with crocs.com availability in late October.
The expansion strengthens BARK's brand partnerships and product pipeline, though no revenue contribution or financial terms were disclosed.