BRC Inc.
- Market Cap (Float-Adj) (Float-adjusted market cap computed by the low-float screener — matches the screener row. May differ from the standard cap (price × all shares outstanding) reported elsewhere.)
- $202.7M
- Price
- $0.81
- % Change (Daily % change from the live per-ticker quote feed.)
- -1.42%
- Volume
- 1.1M
About
BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
Quick stats
Shares outstanding250.3M
Computed float9.5M
Float / shares3.8%
Key info
SectorConsumer Defensive
IndustryPackaged Foods
CIK (Central Index Key — the unique ID the SEC assigns to every filer. Use it to look up the company's filings on EDGAR.)0001891101
AI Summary
AI-generated1/28
majorbearishreverse split
BRC Inc. Announces 1-for-10 Reverse Stock Split
BRC Inc. will effect a 1-for-10 reverse stock split of its Class A and Class B common stock, effective as of August 21, 2026.
The company stated the reverse split is a proactive measure to support continued compliance with NYSE listing standards and meet the minimum share-price thresholds used by certain institutional investors.
Trading on a split-adjusted basis is expected to begin on August 24, 2026, under the existing BRCC symbol with a new CUSIP number.
Red flags
- Reverse stock split signals listing compliance risk
- 1-for-10 split ratio is high