BrilliA, Inc. operates as a holding firm, primarily focusing on the distribution and sale of women's apparel and intimate wear through its various subsidiary companies. Their product line includes items such as brassieres, bodysuits, and a diverse range of lingerie. The enterprise was founded by Salim Podiono on July 14, 2023, and its corporate headquarters are located in Singapore.
BrilliA Expands into Southeast Asian Specialty Retail with Acquisition of Majority Interest in Malaysian Lingerie Brand Neubodi
BrilliA acquired a majority equity interest in Neubodi Holdings, a Malaysian lingerie brand and specialty retailer, effective August 1, 2026.
Neubodi operates 11 retail stores across Klang Valley, Penang and Johor plus e-commerce channels, and is targeting ~US$3 million in FY2026 net sales with a 10-12% net profit margin.
The deal moves BrilliA beyond its B2B intimate apparel supply business into branded B2C retail and creates a distribution channel for its DIANA brand; Neubodi co-founder Tan See See remains CEO. No purchase price was disclosed.