Byrna Technologies Inc. (BYRN) specializes in less-lethal defense technology, focusing on the creation and manufacturing of non-lethal munitions and associated security equipment. The company's primary offerings include a line of Byrna-branded handheld personal protection instruments, such as the Byrna SD and Byrna SD .68 caliber models, which are specifically designed for both civilians and private security professionals. Complementing these devices, Byrna also provides related products like Byrna HD magazines, shoulder-fired launchers, and various projectiles. Its comprehensive catalog further extends to a range of accessories and safety gear, notably the Byrna Banshee, Byrna Shield, compressed carbon dioxide cartridges, aiming systems, holsters, and branded apparel. Incorporated in 2005 and headquartered in Andover, Massachusetts, the firm conducts its business in the United States and South Africa. It previously operated as Security Devices International, Inc., changing its name to Byrna Technologies Inc. in March 2020.
Byrna Technologies Launches Media Campaign with iHeartMedia’s “The Bobby Bones Show” to Expand Mainstream Reach
Byrna Technologies announced a marketing partnership with iHeartMedia's 'The Bobby Bones Show', America's top country morning show reaching millions of listeners across more than 180 stations.
The campaign includes national radio endorsements, podcast integrations, and digital placements aimed at broadening mainstream awareness of Byrna's less-lethal personal security devices.
CEO Conn Davis said the effort reallocates existing media investments toward larger mainstream platforms, keeping marketing spend disciplined while expanding brand reach.