Cardlytics, Inc. provides an advertising platform, operating in both the United States and the United Kingdom. Among its key offerings is the Cardlytics platform, a proprietary advertising channel integrated directly into banks' digital environments. This system allows marketers to engage customers through the vast networks of their financial institution partners, leveraging digital avenues such as online portals, mobile applications, email, and various real-time alerts. Furthermore, the company offers the Bridg platform, a comprehensive customer data solution that processes point-of-sale information. This enables marketers to conduct advanced analytics, implement highly targeted loyalty initiatives, and precisely evaluate the performance of their marketing efforts. Cardlytics, Inc. was founded in 2008 and is headquartered in Atlanta, Georgia.
Cardlytics and Rove Team Up to Help Travelers Earn Their Next Trip Faster
Cardlytics announced a partnership with Rove, a universal airline mile program for Gen Z and Millennials launched in 2025, bringing Cardlytics' personalized card-linked offers to Rove members.
The deal extends the Cardlytics Rewards Platform beyond its banking origins and diversifies the company's supply footprint into the travel rewards space.
No financial terms were disclosed; the strategic value lies in reaching younger, digitally native earners and spenders motivated by travel rewards.