Creatd, Inc. is a technology enterprise dedicated to empowering digital creators through various economic opportunities. The company operates across three distinct divisions: Creatd Labs, Creatd Partners, and Creatd Ventures. Its cornerstone offering is Vocal, a content distribution and digital publishing platform. Vocal fosters niche communities where creators can host a wide array of rich media content, significantly boosting content visibility and maximizing viewership. This platform also offers advertisers direct access to highly targeted markets that align with their specific interests. Beyond Vocal, Creatd provides several specialized services. Vocal for Brands functions as an in-house content marketing studio, facilitating collaborations between prominent brands and Vocal creators for diverse marketing campaigns. The WHE Agency focuses on the representation and management of influencers and digital creators, particularly within the family and lifestyle sectors. Additionally, Seller's Choice is a marketing agency serving direct-to-consumer and e-commerce clients, providing comprehensive services including design, development, strategic planning, and sales optimization. The company also actively builds, develops, and scales its own e-commerce brands, such as Camp and Dune Glow Remedy. Furthermore, Creatd Studios transforms and elevates creators' stories, adapting them for various media formats including television, film, books, podcasts, and videos. Previously known as Jerrick Media Holdings, Inc., the company officially adopted the name Creatd Inc. in September 2020. Creatd, Inc. maintains its headquarters in New York, New York.
Creatd Agrees to Acquire Remaining 90% of C2 Live and Targets October 31, 2026 Closing
Creatd, Inc. signed a binding letter of intent to acquire the remaining 90% of C2 Capital Group, operator of the C2 Live live-streaming platform, following a prior 10% investment.
The LOI targets an October 31, 2026 closing, with consideration described as roughly 20% common stock and 80% non-voting preferred, plus approximately $2.5 million of cash held by C2 at closing and a $500,000 mutual breakup fee.
The deal remains subject to board approval, the C2 audit process, and final documentation, with no assurance it will close on the described terms or at all.