Direct Digital Holdings, Inc.
- Market Cap (Float-Adj) (Float-adjusted market cap computed by the low-float screener — matches the screener row. May differ from the standard cap (price × all shares outstanding) reported elsewhere.)
- $1.9M
- Price
- $2.62
- % Change (Daily % change from the live per-ticker quote feed.)
- -1.50%
- Volume
- 4.8K
About
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Quick stats
Shares outstanding739.5K
Computed float692.2K
Float / shares93.6%
Key info
SectorCommunication Services
IndustryAdvertising Agencies
CIK (Central Index Key — the unique ID the SEC assigns to every filer. Use it to look up the company's filings on EDGAR.)0001880613
AI Summary
AI-generated1/20
majorbearishearnings
Direct Digital Holdings Reports Second Quarter 2026 Financial Results
Direct Digital Holdings reported Q2 2026 revenue of $7.8 million, a 23% decrease from the prior year, with a net loss of $3.6 million.
The company disclosed that it was not in compliance with financial covenants under its credit facility as of June 30, 2026, and holds only $0.5 million in cash.
Excluding revenue from demand side platform customers, sales grew 3% year-over-year, driven by strong renewal rates and interest in new AI optimization offerings.
Red flags
- Covenant non-compliance under credit facility
- Low cash balance of $0.5 million
- Revenue decreased 23% year-over-year
- Adjusted EBITDA loss widened to $2.3 million