Direct Digital Holdings, Inc.
- Market Cap (Float-Adj) (Float-adjusted market cap computed by the low-float screener — matches the screener row. May differ from the standard cap (price × all shares outstanding) reported elsewhere.)
- $348.3K
- Price
- $0.452
- % Change (Daily % change from the live per-ticker quote feed.)
- -16.31%
- Volume
- 40.5K
About
Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.
Quick stats
Shares outstanding770.6K
Computed float757.9K
Float / shares98.4%
Cash runway (months)0.5
Key info
SectorCommunication Services
IndustryAdvertising Agencies
CIK (Central Index Key — the unique ID the SEC assigns to every filer. Use it to look up the company's filings on EDGAR.)0001880613
AI Summary
AI-generated1/19
minorneutralproduct launch
Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers
Orange 142, a division of Direct Digital Holdings (Nasdaq: DRCT), launched Enrollment Edge, a content and resource hub aimed at higher education marketers navigating a changing enrollment landscape.
The hub aggregates original research, best-practice guides, operational frameworks, and expert interviews; launch assets include a campaign metrics guide, an enrollment marketing maturity model, and a marketing-admissions alignment checklist.
Executives framed the initiative as a response to rising personalization expectations and pressure to demonstrate marketing ROI, but the release discloses no revenue figures, client commitments, or financial terms.