Information Services Group, Inc. is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, ISG helps organizations achieve operational excellence and faster growth through digital transformation services, including sourcing advisory, cloud and data analytics, managed governance and risk services, network carrier services, and market intelligence.
ISG Launches Marketing Advisory Practice to Turn Marketing Investment into Business Value
Information Services Group (Nasdaq: III) launched ISG Marketing Advisory, a consulting, design and implementation practice helping enterprise marketing leaders tie marketing investment to measurable revenue impact.
The launch is backed by ISG research surveying 400 executives, which found 56% of marketing leaders cite revenue growth as a key AI objective, yet results on profit, savings and revenue underperformed expectations by double digits.
ISG cites a recent client engagement where a global cosmetics company achieved 45% savings across marketing services; the firm notes it influences more than $200 billion in technology spend annually.