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Headquartered in Beverly Hills, California, and established in 2021, Limitless X Holdings Inc. operates as a global consumer packaged goods firm specializing in the nutrition and beauty sectors. The company reaches its clientele predominantly through direct response advertising. Its diverse product range includes both health and wellness items and beauty and skincare solutions. Among its key offerings are specialized nutritional supplements like NZT-48 and NZT-48 Lions Mane, nootropics formulated to boost cognitive abilities such as memory, focus, mental speed, and mood. It also provides NZT-48 For Her, a nootropic tailored for women, and OneShot, a nootropic pre-workout supplement. Furthermore, Limitless X offers a comprehensive array of services, encompassing product development, manufacturing, and distribution, along with full-service marketing, advertising, and consumer outreach, including digital and print design, social media management, and direct-to-consumer e-commerce operations.