Laird Superfood, Inc. manufactures and markets plant-based natural and functional food in the United States. The company provides powdered and liquid coffee creamers, and hydration and beverage enhancing supplements; hydrate coconut water products; performance mushroom supplements; functional, organic roasted, and instant coffee, tea, hot chocolate products; harvest snacks; and other food items. It provides its products through its e-commerce channels, including lairdsuperfood.com and pickybars.com; and third-party platforms and marketplaces. The company was incorporated in 2015 and is headquartered in Boulder, Colorado.
Laird Superfood Appoints Mark Johnson as Chief Financial Officer
Laird Superfood appointed Mark Johnson as Chief Financial Officer effective October 1, 2026, with Johnson serving as the company's principal financial officer and principal accounting officer reporting to CEO Jason Vieth.
Johnson brings more than 25 years of CPG finance leadership, most recently as Vice President of Finance North America at Tropicana Brands Group, with prior roles at Champion Petfoods, Danone/WhiteWave Foods, and The Pepsi Bottling Group.
The CEO framed the hire around integrating recent acquisitions and building toward sustainable, profitable growth, suggesting the finance seat is central to the company's next scaling phase.