MasterBeef Group is a comprehensive dining conglomerate based in Hong Kong, specializing in authentic Taiwanese hotpot and barbecue cuisine. As of April 2025, the company manages a portfolio of 12 restaurant establishments, operating under its "Master Beef" and "Anping Grill" brand names. Notably, a 2023 report by Frost & Sullivan highlighted the Master Beef brand's leading position, ranking it first by revenue among both specialty hotpot and Taiwanese hotpot restaurant chain brands in Hong Kong. This strong performance also saw the brand capture approximately 9.7% of the total Taiwanese cuisine market in Hong Kong.
MASTERBEEF GROUP Announces Strategic Franchise Partnership to Introduce Premium Thai Tea Beverage and Dessert Franchise in Hong Kong and Macau
MasterBeef Group entered a franchise agreement to develop and operate a premium Thai tea beverage and dessert brand in Hong Kong and Macau.
The company plans to open three outlets within 24 months, aiming to diversify into a higher-margin category while complementing its core Taiwanese hotpot and barbecue operations.
CEO Ka Chun Lam highlighted the potential for synergies with existing restaurants and long-term growth in the region.