MediaCo Holding Inc. (MDIA) is a media company with operations divided into two primary areas: radio broadcasting and outdoor advertising. Its radio division manages the WQHT-FM and WBLS-FM stations, both serving the New York City metropolitan area. The outdoor advertising segment specializes in various display solutions, including traditional bulletins, posters, and advanced digital billboards. These advertising assets are primarily located across multiple states, such as Georgia, Alabama, South Carolina, Florida, Kentucky, West Virginia, and Ohio. As of the close of 2021, the company oversaw approximately 3,500 outdoor advertising displays. In addition to these core services, MediaCo also provides digital advertising and event sponsorship. Founded in 2019 and headquartered in New York, New York, MediaCo Holding Inc. operates as a subsidiary of Emmis Communications Corporation.
MediaCo Reports Second Quarter Financial Results
MediaCo reported Q2 revenue of $33.97 million, up 9% year-over-year, with year-to-date revenue reaching $65.4 million, a 10% increase. Digital revenue accounted for 47% of advertising sales during the quarter, positioning the company as an industry leader in digital growth.
Despite revenue gains, the company reported a net loss of $8.61 million for the quarter, widening from $7.39 million in the prior year, while Adjusted EBITDA fell to $0.94 million. The decline in profitability was primarily driven by higher digital operating expenses, increased net interest costs, and losses on asset disposals.
Operational momentum continued with EstrellaTV delivering a 38% year-over-year increase in P18-49 prime time viewership, marking its fourth consecutive quarter of audience growth. Management implemented a companywide cost reduction initiative to streamline operations and improve future margins.