Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted, and powder dietary and nutritional supplements, as well as vitamins and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements. In addition, the company offers home appliances; daily products, such as oral care, hair care, and body care; and home appliances products. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, Vietnam, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
Natural Health Trends Reports Second Quarter 2026 Financial Results
Natural Health Trends reported Q2 revenue of $7.6 million, down 23% year-over-year, swinging to a net loss of $0.05 per share compared to breakeven results in the prior year.
Management attributed the decline to a challenging environment in China, regulatory uncertainty, and specific member conduct violations that disrupted business operations during the quarter.
Despite the losses, the Board authorized resuming share repurchases with approximately $15.9 million remaining, while restructuring efforts generated over $600,000 in year-to-date cost savings.