ONAR Holding Corporation operates as a marketing technology enterprise and an interconnected group of agencies throughout the United States. Its business activities are primarily divided into two main divisions: Advertising and Marketing, and Pool Services. The company delivers a range of specialized services, including data-driven digital marketing and technology solutions, healthcare-focused marketing, and immersive experiential marketing campaigns. Additionally, ONAR handles the installation and upkeep of residential swimming pools, and has developed Cortex, an artificial intelligence-powered platform offering marketing intelligence. Established in 2014 and headquartered in Los Angeles, California, the company transitioned to its current name, ONAR Holding Corporation, in February 2025, having previously operated as Reliant Holdings, Inc.
ONAR Appoints Audit Chair Kelly Anderson, Former Public-Company CFO and Veteran of More Than 400 Acquisitions, as Interim Chief Financial Officer to Lead Nasdaq Uplist Preparation
ONAR Holding named Kelly Anderson, its Audit Committee Chair since August 2025, as Interim Chief Financial Officer effective October 1, 2026, to lead its Nasdaq uplisting preparation.
The appointment follows the Advertise Purple acquisition, ONAR's largest ever, and the initial closing of a financing of up to $15 million. Anderson previously served as CFO of T3 Motion and Mavenlink and Chief Accounting Officer at Fisker Automotive, with more than 400 acquisitions overseen in her career.
Anderson stepped down from the board, with Howard D. Palefsky taking over as Audit Committee Chair, keeping the committee led by an independent director. Compensation details were filed in an 8-K on October 6, 2026.