OptimizeRx Corp.
- Market Cap (Float-Adj) (Float-adjusted market cap computed by the low-float screener — matches the screener row. May differ from the standard cap (price × all shares outstanding) reported elsewhere.)
- $161.0M
- Price
- $8.55
- % Change (Daily % change from the live per-ticker quote feed.)
- -2.95%
- Volume
- 162.1K
About
OptimizeRx Corp. is digital health company, engaged in the provision of digital health messaging via electronic health records, which serve as a direct channel for pharmaceutical companies to communicate with healthcare providers. It offers electronic health record (EHR) workflow solutions which include financial messaging, patient education, and brand messaging and brand support. The company was founded by David A. Harrell in 2006 and is headquartered in Waltham, MA.
Quick stats
Shares outstanding18.8M
Computed float17.9M
Float / shares95.1%
Key info
SectorHealthcare
IndustryMedical - Healthcare Information Services
CIK (Central Index Key — the unique ID the SEC assigns to every filer. Use it to look up the company's filings on EDGAR.)0001448431
Websitehttps://www.optimizerx.com
AI Summary
AI-generated1/24
standardbullishpartnership
OptimizeRx Brings Net New Authenticated HCP Reach to The Trade Desk Through OpenPath
OptimizeRx is integrating its authenticated EHR point-of-care inventory with OpenPath, The Trade Desk's supply path optimization solution, making it directly buyable by advertisers on The Trade Desk's demand side platform.
Through OpenPath, advertisers gain direct access to OptimizeRx's proprietary network of more than 400 EHR and e-prescribe systems reaching 800,000 verified HCPs, bringing point-of-care placements into mainstream programmatic buying.
CEO Stephen Silvestro said point of care has matured beyond a specialty media buy and that the integration keeps the inventory distinct through verified providers, real clinical workflows, and proximity to the treatment decision.
The EHR point-of-care inventory is expected to be available to advertisers using The Trade Desk through OpenPath in the fourth quarter of 2026.
Red flags
- No financial terms or revenue impact disclosed for the integration
- Availability through OpenPath is forward-looking and not expected until Q4 2026
- Forward-looking statement risks cite dependence on a concentrated group of customers and reliance on eRx/EHR platform contracts