Playboy, Inc. operates as a leading media and lifestyle enterprise. It engages consumers globally, providing an array of products, services, and experiences aimed at enhancing their appearance, fostering well-being, and promoting enjoyment. The firm addresses several key market segments, including Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. Central to its offerings is its iconic consumer brand, Playboy, which produces a men's magazine celebrated for its focus on stunning photography, engaging entertainment, clever humor, and captivating cartoons, alongside articles delving into current affairs and trends. Founded in 1953, the company's main office is located in Los Angeles, California.
Playboy Reports Second Quarter 2026 Financial Results
Playboy reported Q2 revenue of $31.2 million, up 11% year-over-year, swinging to a net income of $0.2 million compared to a net loss of $7.7 million in the prior year.
Adjusted EBITDA doubled to $7.0 million, driven by an 18.2% sales increase at Honey Birdette and stable licensing revenue, which remains supported by $320 million in unrecognized future revenue.
The company announced a definitive agreement to repurchase 16.6 million shares, representing nearly 14% of outstanding shares, at a fixed price of $1.05 per share—a 28% discount to market value.