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Recreatives Industries, Inc. (RECX) primarily focuses on developing and selling specialized off-road vehicles to both individual consumers and commercial clients across the United States. The company plans to introduce a lineup of recreational and light utility all-terrain vehicles, which it will market under the 'MAX' brand. Founded in 1969 and headquartered in Bradenton, Florida, the organization previously operated under the name Planet Resource Recovery, Inc.
MAX Amphibious ATV Returns to The Price Is Right for Star Trek 60th Anniversary Special
Recreatives Industries said its MAX 2 amphibious ATV will be featured on a special Star Trek 60th anniversary episode of CBS's The Price Is Right, airing Sept. 8 on CBS and streaming on Paramount+.
The placement revives a long-running relationship with the show: 22 MAX vehicles were featured on The Price Is Right between 1985 and 2008, and the brand has been manufactured in the USA since 1969.
CEO Andrew Lapp framed the appearance as introducing a new generation to the brand as the company increases MAX 2 production, develops additional models and expands its U.S. dealer network, though no financial figures accompany those growth claims.