Teads Holding Co., a New York-based firm established in 2006, operates a sophisticated technology platform that seamlessly links media owners and advertisers with highly receptive audiences, aiming to achieve impactful business results. This platform functions as a comprehensive, two-sided marketplace, forging direct relationships with both media owners and advertisers across a broad international footprint, encompassing the United States, Europe, the Middle East, and Africa. For advertisers, Teads offers a diverse suite of solutions, including a cost-per-click (CPC) performance platform, managed and self-service cost-per-mille (CPM) platforms, and specialized creative studio services. These creative services leverage data to produce customized advertisements optimized for different digital environments and distribution channels, accommodating budgets across video, display, native, and performance advertising formats. Furthermore, the company extends its offerings to media owners, providing technology and services that empower them to deepen audience engagement and significantly expand their revenue potential. The entity was previously known as Outbrain Inc. and adopted the Teads Holding Co. moniker in June 2025.
Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
Teads and Koddi announced a global partnership establishing an OpenRTB standard for onsite retail media inventory, letting advertisers activate Sponsored Product Ads and display placements in Teads Ad Manager across Koddi-powered networks.
The integration spans the US and Europe through platforms including Gopuff UK, Hopper, and Wolt Ads, giving Teads access to incremental retail media demand without custom integrations.
No financial terms were disclosed; the deal is strategic positioning in the fast-growing retail media space, where IAB Europe cites fragmentation (51%) and lack of standardization (53%) as top advertiser barriers.