Teads Holding Co., a New York-based firm established in 2006, operates a sophisticated technology platform that seamlessly links media owners and advertisers with highly receptive audiences, aiming to achieve impactful business results. This platform functions as a comprehensive, two-sided marketplace, forging direct relationships with both media owners and advertisers across a broad international footprint, encompassing the United States, Europe, the Middle East, and Africa. For advertisers, Teads offers a diverse suite of solutions, including a cost-per-click (CPC) performance platform, managed and self-service cost-per-mille (CPM) platforms, and specialized creative studio services. These creative services leverage data to produce customized advertisements optimized for different digital environments and distribution channels, accommodating budgets across video, display, native, and performance advertising formats. Furthermore, the company extends its offerings to media owners, providing technology and services that empower them to deepen audience engagement and significantly expand their revenue potential. The entity was previously known as Outbrain Inc. and adopted the Teads Holding Co. moniker in June 2025.
Teads and V Launch Innovative TV HomeScreen Partnership Ahead of Peak Shopping Season
Teads entered a multi-year strategic partnership with V (formerly VIDAA) to serve as the exclusive global partner for a TV HomeScreen takeover during the Black Friday and Cyber Monday peak shopping period, running through 2028.
The collaboration introduces a market-first approach allowing global advertisers to leverage hardware-level insights for targeting based on specific screen sizes and room placement across roughly 30 markets.
According to research with MediaMento Institute, Teads’ HomeScreen video ads achieved a 48% attention rate, outperforming traditional skippable formats by 16%, while interactive 3D creative captured viewer attention 29% faster.