Yatsen Holding Limited, operating with its subsidiaries, is a prominent player in the beauty industry within the People's Republic of China. The company specializes in the creation and distribution of a diverse array of beauty items, marketed under well-known brands such as Perfect Diary, Little Ondine, Pink Bear, Abby's Choice, Galánic, DR.WU, Eve Lom, and EANTiM. Its extensive product catalog encompasses color cosmetics for eyes, lips, and face, alongside a variety of skincare and nail care solutions. Additionally, Yatsen offers essential makeup accessories and tools, including brush sets, cotton pads, compact mirrors, and sponges. Beyond these, the company provides curated product kits and other unique offerings like fragrances, beauty devices, and colored contact lenses. These products are made available to consumers through both traditional brick-and-mortar retail outlets and robust online sales channels. Founded in 2016 and headquartered in Guangzhou, China, the company officially adopted the name Yatsen Holding Limited in January 2019, having previously been known as Mangrove Bay Ecommerce Holding (Cayman).
Yatsen Group Announces Partnership with Sephora China, Cementing Position as a Science-Led Beauty Innovation Leader
Yatsen Group announced a strategic partnership to bring its Perfect Diary brand to Sephora China's network of approximately 300 retail outlets, including key hubs in Beijing and Shanghai.
The agreement validates Yatsen's pivot to science-led premiumization, leveraging roughly $100 million in R&D investments to introduce technologically advanced products like the Biolip Essence Lipstick 3.0.
This expansion serves as a foundation for international growth, with plans to extend Perfect Diary's footprint to Hong Kong SAR and other global markets.