DirectBooking Technology Co., Ltd., through its subsidiaries, provides soil and rock transportation services in Hong Kong. The company engages in the handling, loading, and transporting of excavated materials for disposal at relevant government waste disposal facilities, such as landfills, sorting facilities, and public fill reception facilities. It also provides construction works, including excavation and lateral support works, as well as bored piling services. The company serves construction contractors and subcontractors operating in private sector construction projects. The company was formerly known as Primega Group Holdings Limited and changed its name to DirectBooking Technology Co., Ltd. in Septembet 2025. DirectBooking Technology Co., Ltd. was founded in 2018 and is based in San Po Kong, Hong Kong.
DirectBooking Technology and DeepYou Form Joint Venture to Establish AI Robotics Travel and Hospitality Company
DirectBooking Technology formed a strategic joint venture with Beijing DeepYou Digital Technology, holding a 51% equity interest to build an AI-driven travel and hospitality platform in China.
The venture targets the trillion-yuan tourism market, aiming to deploy robotic staff and AI agents to 30,000-50,000 hotels within three years, reducing reliance on high-commission OTAs.
The project will be led by Mr. Li Daxue, former Senior Vice President of JD.com, and leverages DeepYou's existing network of 400 scenic attractions and 300 million annual visitors.